In the 1700’s, in the city of London, a tailor decided to place large glass windows on the front of his shop. Shop owners and neighboring folks thought his store was garish and brash. They found his store showy, and inappropriate…until the first holiday season when he decorated those windows as a celebration. Lights, a tree, and ribbons of bold red and dark green filled the space. My, oh my, how opinions changed, and a tradition was born…the Christmas Display window!

Ask any Daytonian about their own memories of Holiday Window displays and the word ‘Rike’s’ jumps from their lips. Luckily for all of us, the Schuster Center still gives us the thrill of those fun-filled, animated displays. As a 56 year old man, I still get a sentimental feeling when I see them, and a sense of wonder when I watch children light up around them.

With the decline of retail downtown, many had doubted that display windows would ever have a renaissance. Think Again! I decided to throw my dogs in the car and go in search of illuminated, lavish, exciting holiday windows…and I found plenty. Here a few highlights:

The CO (formerly DVAC,) capitalizes on their artsy edge, with lush trees adorned with a multitude of fantastic handmade ornaments. It’s truly a winter wonderland. (118 N Jefferson St)

Ghostlight Coffee goes all homey and warm this year. The steamy windows, brick walls and simple tree take us back to holidays of yore. (1201 Wayne Ave)

Clash nailed it this year…it’s color, form and light set it apart. As I went to snap this photo, one downtown ambassador said, ‘Prettiest window I’ve ever seen.’ Can’t argue that. (521 E 5th St)

Windows should highlight what you sell, Texas Beef and Cattle Company strategically placed their tree where we all can see the BBQ and Shiner Beer. Smart!! (1101 W Third St)

Brim always thinks differently, and it pays off. Among the snow and lights, a white tiger looks on the winter scene with eager eyes. It’s intriguing, fun and 100% eye-catching. (464 E 5th St)

Almost like a mini-movie set, the color and nostalgia at Baker Salvage brings back Christmas Past. I was so excited to happen upon this gem, and loved the warmth of the lighting.(31 S St Clair St)

When a sleigh just seems cumbersome, the folks at Press have a bicycle in wait for the jolly old elf. If you’ve ever wondered what Press sells…the window answers all! (257 Wayne Ave)

It is always awesome to see painted windows at holiday time, especially when they are done well. Crafted and Cured has a plethora of winter scenes adorning their establishment. Take a minute and appreciate them all. (531 Wayne Ave)

Animated elves, Mrs. Claus and an awkward baby Jesus make the display at the RubiGirl Clubhouse eerie and odd. A conversation piece, the window has stirred some controversy…as usual. (1207 Wayne Ave)

I have to include Omega Music…as the dogs and I walked by, I did a double-take, looking at their trees. Shout out to the creative genius who used 45 rpm adapters as ornaments! Perfect. And the sweet little snowman is a great addition.

Luna never lets us down, no matter the season. White trees and gorgeous living plants make a pristine, upbeat holiday window. Bright and lively, their display connects. (261 Wayne Ave)

Next time you are out and about, heading toward a thriving downtown Dayton, look around. You will be amazed at the explosive return of the cherished display window. To the window dressers out there, thank you for making the holidays so much brighter!