For many, the commercials at the Super Bowl are almost a bigger draw than the actual football game. In the very first Super Bowl in 1957 a 30 second spot sold for only $42,000. In 2007 spots sold for about $2.6 million. At an average cost this year of $5 million per 30 second spot, advertisers often but these spots long before the teams have claimed their championship spots. Fox reports that over 90% of this years spots were sold by December. The Super Bowl ads are the most expensive commercials you can buy. Ads during the World Series this year topped out at $500,000 and during the Oscars last year cost about $2 million.
Last year’s average Super Bowl spot was seen by about 112 million viewers, and it’s this huge draw that makes companies spend months trying to create the epic ad that will go viral. There is no exact recipe, as over the years celebrity, spoofs and little old ladies have all topped the ranks of best commercial ever. Coco-Cola’s Mean Joe Green is a classic from 1979, Wendy’s 1984 hit, Where’s the Beef and Apple’s 1984 Introduction of Macintosh are some of the most successful commercials ever.
Here’s a look at what 2017’s Super Bowl ads look like:
Lady Gaga stars in Tiffany & Co. FIRST EVER Super Bowl commercial!
FIJI Water is a gift from nature to us
Tom Brady stars in this Intel 360° Technology spot proving you can make anything look epic.
Mr. Clean gets a little sexy in this spot.
This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.
The Coen Brothers, produced this “Born to be Wild” spot featuring Peter Fonda.
Ford Encourages us all to Go Further
Papa John’s is a long time Super Bowl Advertiser
If you can’t believe your eyes when you see the new Buick, then you’re in for a big surprise with “Not So Pee Wee Football,”
Here’s the extended cut of the Lexus spot Man and Machine
Roadside Assistance in the 2017 Kia Niro can assist you from most places on earth, even an iceberg.
Who says romance is dead? Skittles proves it’s not
“Yellow Tail Guy”
Wendy’s, hit it big in 1984 with there “Where’s the Beef”commercial, rated as the 2nd most influential spot. Here’s the spot that will air this year.