Alpha Media Dayton, OH announced today the rebranding of Miami Valley radio fixture WGTZ-FM from “Fly 92.9” to “Soft Rock 92.9.” Soft Rock 92.9 will continue to play many artists from Fly 92.9’s decades spanning library, from the 70’s and 80’s through today. Listeners can expect to hear artist such as The Eagles, Kelly Clarkson, John Mellencamp, Maroon 5, Fleetwood Mac, Elton John and Madonna. The station also promises “more music, less talk.”

Current on-air hosts Dan Edwards and Danielle will be joined by Dayton radio veteran, Paul Ellis, starting Monday, March 2nd. Their shifts will be adjusted slightly; Dan will be at the weekday morning helm from 6am to 10am, Paul will man the midday shift from 10am to 3pm, and Danielle will move to afternoons from 3pm to 7pm.

Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, saying, “We are thrilled to be able to fill this music void in the Dayton market and bring a live and local connection to the community at the same time with our stellar on-air line up.”

According to Soft Rock 92.9 Program Director, Brad Waldo, Soft Rock 92.9 is WGTZ-FM’s natural evolution. “We have wanted to rebrand our station for a while to reflect the direction our music has been moving in. Soft Rock 92.9 is about variety and fun—whether you’re listening at work, at home, or in your car, we want to create the perfect music mix for our listeners!”

Alpha Media Dayton Market Manager, John King, added, “Soft Rock 92.9 will be the station everyone listens to at work. Our formula is simple: DJ’s who actually live in and know about Dayton, a great music mix, and less talk getting in the way of everything!”

Soft Rock 92.9 is live on-air now and can be streamed anywhere in the world at SOFTROCK929.com.