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Dayton woman launches social media management co

September 5, 2019 By Audrey Ingram

Need a social media guru for your small business? Taylor Hudson is your woman.

Taylor launched her company, Taylored Social, on July 1. Taylored Social is a small business social media management company, offering a full suite of services including social media monitoring, posting, content creation and consulting.

“We’re empowering small businesses to grow and leverage online communities,” she said.

Taylor face is familiar to many local entrepreneurs — a Dayton native, she tapped into the local startup scene early when she took a job at Nucleus Coshare at 19.

“I love how everyone treated me as an equal, even when I was in college,” she recalled. “If you’re engaged in the startup community, you’ve experienced that sense of support — you’re empowered, even if you don’t own a company.”

Last fall, Taylor accepted a full-time position at The University of Dayton. But she quickly realized that she preferred the odd but flexible hours of the startup world to the steadier pace of a 9-5. As she started voicing these feelings to friends, they encouraged her, and purchased an online course in entrepreneurship for her.

“It was a pivotal moment, to realize they believe in me, and they’re willing to invest in me,” she said.

In July, she returned to The Entrepreneurs Center part-time and launched her social media company.

“I love social media because it’s a platform to be creative and easily connect with individuals across the world,” she said. “Relationships and interactions don’t need to be bound by geography, social media makes connecting with others remotely quite easy.”

But Taylored Social is more than just social media — it’s about being social and connecting in real life to support fellow creatives & small business owners, she said.

To demonstrate this side of her work, Taylor organized a photoshoot event that pulled in multiple collaborators including The Brightside Music & Event Venue, Fusian, Home with Ashley, Breana Soliday Co., Kandice Stidham Photography & volunteer models. The participants donated their time and supplies to connect in person, then used the resulting images to cross promote each other’s skills across social media. 

“It was magic,” she described. “Remember to stay connected and supportive online and in person.”

When she’s not running her social media management company, Taylor can be found hanging with her two best guys, fiancé Alec and dog Blue; shopping local; or organizing events to benefit local charities.

Connect with her here.

Filed Under: Community, Dayton Entrepreneurs, The Featured Articles Tagged With: Dayton Entrepreneurs, marketing, social media, Taylor Hudson, Taylored Social, women-owned

Parenting for Social Media with Teens and PreTeens

October 2, 2017 By Dayton Most Metro

Do you know who your children are connected to on social media?
Could you access their account if needed?
Do you know what platforms your teens are active with?
Do you know who can see your child’s information?
Do you know how to start a conversation with your children about social media?
Do you know which apps they use the most?

If you answered no to two or more of these questions…Bryan Suddith would like to help you build a strategy that does two things:

1) Protects your child 
2) Makes you a more involved parent while teaching your child how to safely engage friends, family, and strangers via social media.

Far too often parents have to learn the ins and outs of social media after a crisis, or in the middle of a situation, they never expected.

As a father of two teens, he has waded these waters and often help other parents do the same. Give him 90 minutes of your time and you will change the way you approach social media as a parent.

“For $10.00 and 90 minutes of your time, I will change the way you look at social media in your home with your children. I am NOT against social media use by teens. I do believe it should be managed and observed by parents. I will give you practical guidance on today’s most popular apps and how to approach them with your child,” says Suddith.

Bryan Suddith is a digital marketing professional and is a frequent panelist and speaker on issues of social media, digital marketing, and online trends. He taught Elementary Sunday School at Far Hills Church for more than 10 years. Bryan has worked with children professionally as a social worker, worked in Juvenile Court system, parks and recreation and three YMCA associations as well as a volunteer and professional with two child and family based non-profits. His diverse career and experience have followed a passion for healthy children and families.

 

Wednesday, October 25 at 7 PM – 8:30pm
Kettering-Moraine Branch Library
3496 Far Hills Ave, Dayton Oh 45429

Registering is easy, just click this link and pay via PayPal.

Filed Under: Community, The Featured Articles Tagged With: social media

SummitUp, A #Socialmedia Confab

October 8, 2012 By Brian Petro Leave a Comment

In the 1920’s, radio broadcasters were looking for more. They knew they had a great way to deliver information into the homes of everyone in the country, but how to get sponsors to buy into it? Radio up to that point had been informational; mainly news and politics delivered in factual and dry terms; nothing really compelling to listen to. Advertisers were not seeing much of a return from the money they were investing, and were leery about investing more. Broadcasters needed to create something that would attract a different audience; an audience that was around the house all day, and was going to make the decisions on what household goods to buy. They decided that fresh content should be mainly about families, and how they lived their lives. They wanted this content to appeal to the housewife, as if they were looking into another person’s house without leaving their own. This new content attracted sponsors in the early 1930’s like Proctor and Gamble, who used these shows to help promote their soaps like Oxydol. Thus was born the “soap opera”, turning what once was used to just a platform for delivering information into a money maker. The Golden Age of Radio boomed, and the soap opera, and eventually the sit com and variety show, boomed with it.

Now, being eighty years removed from radio soaps, marketers are all facing the same questions in a new realm that once simply provided information, or a way to connect, and a few small advertisements. How do we get more Facebook “Likes”? What do we need to do to get more Twitter followers? What makes something that is visually compelling on Pinterest, so we can pin it and tweet about it? And how do we get all of these people we are interacting with to go somewhere to buy our product? On top of that, how do we measure all of this so when people in the C-suite start asking questions, we have good answers for them? We are all asking these questions, some of us longer than others. As we all wander, searching for the same answers, we have a few intrepid people that have found some of the edges of this new realm, and brought back new and exciting information to share. The marketing community of Dayton has helped to organize some of these people at Sinclair Community College on October 16th, 2012, for SummitUp, a full day marketing communications, public relations, and digital information conference.

This event is a major undertaking, involving the efforts of not only many of the top talents in the area, but a small army of volunteers. David Bowman, Chief Marketing Strategist for The Ohlmann Group and one of the organizers of SummitUp, states they want it appeal “to early adopters of technology who demand complexity and bleeding edge information while at the same time delivering content that is accessible to newcomers too.” The speaking talent this year is top notch, with major keynote speakers, local brilliant talent, and opportunities to meet all of the top marketing and communication talent in the area. On top of that, the volunteers help to make the event as affordable as possible to the widest number of people, so more people can experience it. “Ultimately, the event has an incredible team of volunteers who work very hard to make sure that those who invest the time and money to attend get value from coming to the event.”, affirms Bowman.

The day begins at 7 AM at breakfast. It is going to be a full day, and you are going to need all the energy you can get. The first keynote speaker of the day will be Todd Henry, creator of the website and podcast The Accidental Creative, as well as the writer of the highly praised book The Accidental Creative, How to be Brilliant on a Moment’s Notice. He is an expert on how to build an environment that encourages the generation of creative ideas. His podcast interviews some of the top creative minds across a wide variety of industries, and offers insights about everything from generating ideas quickly to getting over the dreaded creator’s block.

After his speech, every attendee will be able to attend multiple breakout sessions. There are twelve sessions total, given by some of the best business and social media thinkers in southwest Ohio and Indiana. Each of the sessions is offered twice in back-to-back time frames, so everyone will have a chance to see six of the speakers. Eight of the sessions will happen before lunch, and the final four sessions will happen after lunch. These breakout sessions are designed to give every attendee the greatest chance to bring the right information back to help the social media and communication strategies of your company.

Lunch will be served around noon, and then it will be time for the second keynote of the day. Rohit Bhargava is the a founding member of one of the largest social strategy groups at Oglivy as well as a professor of Global Marketing at Georgetown University. He is a proponent of bringing the human touch back into the marketing world, touting the importance of being likeable as a major factor in success. He is the author of several highly rated and incredibly popular books, Likeonomics (his most recent book) and Personality Not Included. His books are not just something to read; Likeonomics also offers a website full of useful exercises and ideas to help make you and your brand more likeable, and attractive, to future clients.

[dropshadowbox align=”right” effect=”lifted-both” width=”320px” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]SummitUp
Sinclair Community College, Building 12
October 16th, 7:00am – 4:30pm
Full Day Ticket Member Pricing: $119.00
Full Day Ticket Non – Member Pricing: $159.00
Click for Tickets[/dropshadowbox]

The final keynote of the day is at the end of the last group of four sessions. If you are familiar with the name of the person who is presenting, you have certainly seen his work on multiple websites. His name is Tim Schigel, and he is the chairman and founder of ShareThis, which has their widgets for social media sharing scattered across the Internet. Tim has done innovative work for some of the biggest firms in the country, from Apple to Procter and Gamble. The impetus behind ShareThis was to start measuring how people share the interesting things that they find outside of search engines, and that involves tracking how people use social sites to share. What is getting shared? How is it getting shared? And what is the future of measuring and sharing data?

The transition to social media presents a new set of challenges, much like the first pioneers into radio media faced. Whether you are in traditional media or cultivating pin boards, if you are new to the game or still think fondly of your AOL marketing efforts, SummitUp is a great way to develop your skills in this new realm. Facebook, Twitter, Pinterest and a bevy of other new platforms are out there for people to use, integrate, and broadcast from. This is a fine opportunity to take advantage of all this brilliance in a local environment, at a great price. Connect with the best talent in Dayton and beyond, and take your marketing efforts to the next level. We all hope to see you on October 16th!

Filed Under: Getting Involved, Networking, Clubs & Associations, The Featured Articles, Young Professionals Tagged With: Dayton, Dayton Ohio, Dayton Social Media, Likeonomics, marketing, Networking, Rogit Bhagava, ShareThis, sinclair community college, social media, The Accidental Creative, Tim Schigel, Todd Henry

Social Media Protocol — The Good, The Bad & The Ugly

April 6, 2012 By Leah Hawthorn 1 Comment

I was on Facebook and LinkedIn several years ago after a long day at work and a big networking event afterward.  You have been there I’m sure; an evening event starts at 5:30 p.m. and ends at 7:00 p.m.— but not for you.  You stay an extra hour, leaving no stone unturned.

Even though I was exhausted when I got home, I wanted to connect through LinkedIn with the people I had just met before I forgot.  Of course it was late at night and I was tired. Here is what it looked like when I saw what I had written the next day:

“Hell John, It was gret meeting you tonight.  I look forward to meeting you for coffin.  Sincerely, Leah Hawthorn”.

I’m sure I made a great social media first impression!!  Never network in person or online if you are
too tired.  It WILL show.  Remember – we don’t drink and drive, so don’t drink and social media!  I’m sure a lot worse than “Hell John” could happen.

In today’s fiercely competitive business arena, etiquette and protocol intelligence will distinguish you from the crowd.  Having good social media etiquette can make the difference between you and another person who is just as smart.

People are connecting with, listening to, following and collaborating with each other at an amazing rate. Online networking is not new to most of us, and by now we have found that there is little difference in networking with people in social media and connecting with people offline.  The same protocol is recommended for both.  Project confidence, authority and trust for both social media and business networking.

Here are a few examples of how
Social Media Networking and In-Person Networking are the same.

First Impressions

Your Photo

Please DO NOT use the default graphic as your photo.  You know, that big white silhouette of no
one.  People want to see you.  LinkedIn – Professional photo.  Facebook – Social Photo is acceptable,
but be cautious.  A lot of people are using Facebook for business.  Any photo you post is forever.  You are branding yourself.

Eye Contact

Your Profile and Bio.

Let others know who you are.  Make sure your information is always up to date.  People are looking.  If you no longer work for a certain company or your position has changed, reflect that in your profile and bio.  Be Honest!  PYP = Proof Your Profile!!

Handshakes

The Limp Fish “Canned Invitations”

Avoid canned invitations as much as possible.  Set yourself apart from the crowd.  “It was great to meet you.  I would like to connect with you   through LinkedIn as well.

The Bone Crusher “People Collecting”

Some people like to collect people.  It’s not about how many business cards you collect; it’s about the relationships you create with other individuals.  You DO NOT have to friend people you do not know.  It is OKAY to de-friend someone who is posting things that show up on your page that you find offensive.  R-E-S-P-E-C-T, as Aretha would say!

TMI

I have a headache.  I am eating a Sardine sandwich.  I just woke up.  Really??!!  Too much is too much.  Excessive
game requests, gifts and” join my cause” on Facebook can get you into trouble. Some people don’t appreciate this part of social media.

Soft Skills Sell!!

Focus more on the other person.  It’s always a great idea to help someone out with an event or a request.  People are more likely to help
you if you help others.

Avoiding Certain Subjects

Religion and Politics.

Tread lightly.  Do you really want to brand yourself to the world with your political or religious views?  Once you put it out there, it is out there!
This goes for Facebook and LinkedIn.  You would NOT discuss politics or religion at an in-person networking event.  This is a simple Networking Protocol wherever you are.

Your Mother Was Right

Be kind.  Don’t personally attack other people.  Be professional.  Use appropriate language.  Do use proper spelling and grammar.  Be respectful of others, and be positive!

In the end, being a part of social media can be fun and is an incredible, effective business tool.  Don’t let it be a time sucker for you.  Tell yourself how much time you will give to social media every day and try to stick with it.  It will still be there tomorrow.  I promise.

I spoke with Tina Marker, social media guru and President and Founder of Windward Design Group LLC about the importance of etiquette in
the online networking realm. Here are four items she mentioned about social media protocol.

1) If you wouldn’t share something in a room full of casual strangers,
why would you do so on the Web?

2) “What happens in Vegas” . . . ends up on Facebook!
Need I say more?

3) TMI (too much information) “Status Update” does not
mean you should journal every detail of your day . . . and night!

4) Profanity has no place in public conversations . . .
keep it social.

In the end, being a part of social media can be fun and is an incredible, effective business tool.  Don’t let it be a time sucker for you.
Tell yourself how much time you will give to social media every day and try to stick with it.  It will still be there tomorrow.  I promise.

See you on Social Media!

 

 

Filed Under: Getting The Edge on Etiquette Tagged With: Dayton Most Metro, Etiquette, facebook, Leah Hawthorn, Linkedin, Protocol, social media, Tina Marker

Facebook the Money-Maker?

November 30, 2011 By Michelle Ton Leave a Comment

There’s been a lot of talk this week about Facebook going public in 2012.  The social networking company is going to valued around $100 billion dollars, according to The Wall Street Journal.  In a time when some mainstream Internet companies are filing their IPOs (LinkedIn and Groupon most recently, it seems almost fate that Facebook would follow suit.

So what does this mean for you as a potential investor?

If you’ve got the funds to throw down for a piece of the action, I’d consider it.  Facebook doesn’t appear to be coming down anytime soon in its reign as one of the top web entities to exist.  On the other hand, it’s possible that the Facebook IPO could suffer from “Groupon Syndrome” – where the highly anticipated value experienced a down fall as stock prices dropped for multiple days.

As a user of the site, it could mean good things as far as user experience and privacy goes because of the increase in stakeholders for the company.  I’m betting that the average user won’t notice any changes.  But, as Facebook continues to find more ways to make money, we may end up paying the biggest price of all.

Do you think Facebook should IPO?

Filed Under: One Social Ton Tagged With: facebook, ipo, social media

Follow the chatter

November 2, 2011 By Michelle Ton Leave a Comment

In preparation for an upcoming New Media Dayton meeting next week, where Keri Jaehnig (Idea Girl Media) and I will be speaking to small business owners and individuals alike about social media tools, I wanted to give the readers here at Dayton Most Metro a little preview of what can be expected and get some feedback about what you would like to hear about.

I don’t care about social, so why should I learn about the tools? For starters, social media is about more than just logging into Facebook or Twitter and checking out what your friends have to say.  For the individual, social is about helping you find new interests through your peers and reconnecting with old friends.  For the business owner, it’s about discovering new insights about your customers and ways in which you can provide the best service to them.

One tool that I would like to share ahead of the meeting is called TweetChat.  This site allows Twitter users to track and follow hashtags.  By following a hashtag, you can see all the activity produced by a particular event.  Tweetchat lets you respond and contribute to the conversation in an easier way than using Twitter.com.

I would encourage all of you to follow along next Friday (11/11) at 9:30am to the #NMDayton meeting and see what other tools we are going to share, and if you can stop by the meeting, we’d love to meet you!

Filed Under: One Social Ton Tagged With: michellenton.com, New Media Dayton, social media, tweetchat

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ALL YOU CAN EAT!

5:00 pm | Bullwinkle’s Top Hat Bistro

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