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Gowns by Beartie

(DE-FI) Introduces Erika Berthy of Gowns By Beartie

April 5, 2014 By Caressa Brown Leave a Comment

The Illumination by Gowns by Beartie

The Illumination by Gowns by Beartie

Ask anyone who knows me and they’ll tell you, I’m not easily intimidated or at a loss for words but the very first time that I met Designer Erika Berthy designer of Gowns by Beartie, I found myself being both.  We were attending a committee meeting for the Opera Guild of Dayton; I had been a fan of her work for some time but given her level of talent I wasn’t quite ready to reach out to her to see if she would be interested in showcasing at a (DE-FI) event, after all we are still rather new and we have a lot of work to do to prove that Fashion has a home here in Dayton!!  Long story short I somehow managed to get the words out of my mouth to introduce myself to her without sounding like a rambling buffoon and to my surprise, she was equally excited about meeting me and said that she had been following the Dayton Emerging Fashion Incubator (DE-FI) LLC from the beginning and the rest as they say—is history!!

To say that Erika’s approach to fashion is different would be an understatement simply because she doesn’t even refer to her work as fashion, she calls it Wearable Art.  When she first started explaining the concept of her work, I really didn’t understand what she meant BUT then she brought out a design called “The Passion” and I was in awe!  “The Passion” wasn’t just a dress, it was literally a piece of art constructed to look like a dress and to top it off the description of each detail of “The Passion” was poetic, from the plunging neckline that exposes our heart to the slashes along the side that represent the ribs to protect the heart literally and #MetaphoricallySpeaking.

Spoken Word Artist Jay Martinez will be collaberating with Gowns by Beartie to bring a Fashion meets Poetry experience you wont' forget!!

Spoken Word Artist Jay Martinez will be collaberating with Gowns by Beartie to bring a Fashion meets Poetry experience you wont’ forget!!

Each piece from Gowns by Beartie tells a story.  So of course we couldn’t just have Erika’s runway showcase set to music…we needed a Story Teller or a Spoken Word Artist to help us deliver this #FashionExperience to the attendees of The First Flight Now Fashion Vintage Couture Ball taking place on Saturday May 10 as a part of A Weekend of (DE-FI)ance…and the first person that came to mind was local Spoken Word Artist Jay Martinez of Metaphorically Speaking.  When I shared the concept of fusing Poetry and Fashion with Erika she fell in love with the idea and believe me when I say you do not want to miss her showcase that will be set to the whimsical and rapid fire lyrics of Jay Martinez who has written custom poetry for each piece that Erika will be showcasing including “Contained Energy”, “Delicate Balance”, “Discovery”, “Inner Passion”, and “Transient Layers”!!

The Dayton Emerging Fashion Incubator (DE-FI) LLC is excited to introduce participating designers that will be taking part in A Weekend of (DE-FI)ance May 9-10, 2014!!  A Weekend of (DE-FI)ance will be showcasing both emerging and established designers to help raise money for the Art of (DE-FI)ance Fashion Fund!  The Fashion Fund will be used to help designers purchase materials such as fabrics to produce their lines, pay entrance fees into influential Fashion Weeks  that will put them in front of buyers, as well as helping to pay for some travel expenses!!  As we’ve done with Anne Agoren designer of Izzi Bags and Rebecca Huber designer of Maderas Beach Co., we set down for a Q & A with Erika to share her story and journey in Fashion with the community!

Q) How did you get your start in the fashion industry?

A) I first became interested in Fashion when I was in elementary school while watching a program on FIT I later went on to attend the University of Cincinnati’s DAAP (Design, Architecture, Art and Planning) where I completed six Co-ops and full time internships.

Q)  Who were your influences personally and professionally?

A)  My parents, Audrey Hepburn, Oscar de la Renta, Givenchy, Charles James, Julie Pollack, Elma Camargo, Cynthia Lockhart, Ann Firestone, Margie Voelker-Ferrier, Julie Liveris…I could go on and on!

Q)  What were some of the struggles you faced as an emerging designer and what do you consider to be your “Big Break” that took you from being an emerging designer to an established designer?

A)  Funding my art has been my biggest struggle.  Working with the wonderful photographer Adam Leigh-Manuell and makeup/hair artist Lydia Brock has been my biggest break.

Q)  What has been your biggest challenge trying to get your start in the industry?

A) Marketing my work has always been a challeng.

Q)  There are so many misconceptions about what the Fashion Industry is or what it represents, if there was one myth about the fashion industry that you could debunk what would it be and why?

A) One fashion misconception is that women always wore white for their weddings. This tradition didn’t start until Queen Victoria in 1840.

Q)  Who is your target market, and when people think of your brand what is the image that you want people to see or represent?

A)  My brand is wearable art, fabric sculptures designed to enhance your body, reflect your style and transcend stereotypes of purpose. My target market is strong women who appreciate art and stand out from the crowd.

Q)  Why is it so important for Fashion to be embraced in smaller markets like Dayton, OH?

A) Fashion needs to be embraced in smaller markets like Dayton to help support and keep artists in the community.

Q)  What are you most excited about in terms of your participation in A Weekend of (DE-FI)ance and what are you hoping to get out of this experience?

A)  I’m excited to be involved in an event that promotes emerging designers, I’m hoping to introduce my work to a new audience.

Q)  What advice do you have for those seeking a career in fashion?

A)  Read Steven Pressfield’s The War on Art. Also check out Nine Heads, a fantastic Fashion Illustration book. Go on internships, explore the many facets of the industry and ask questions.

 

For more information on how you can make a fashion Statement in A Gown by Beartie,  please send all inquiries to [email protected]  You can also see her work first hand at during A Weekend of (DE-FI)ance by purchasing your tickets today at Salon J Ladner located at 37 S. St.Clair St., Dayton, OH 45402, American Pi Dayton located at 39. S. St. Clair St., Dayton, OH 45402 Beaute Box located 116 W. 5th St., Dayton OH, 45402, American Pi Lebanon located at 748 E. Columbus Ave., Lebanon OH.  You can also purchase your tickets online at http://www.eventbrite.com/e/a-weekend-of-de-fiance-first-flight-now-fashion-vintage-couture-ball-tickets-10948422025.  For VIP Tickets http://www.eventbrite.com/e/a-weekend-of-de-fiance-first-flight-now-fashion-vintage-couture-ball-vip-seating-tickets-10948458133 NOTE:  VIP Tickets included premium seating, Swag bags, and a complimentary drink.

For more information on the Dayton Emerging Fashion Incubator (DE-FI) LLC or how you or your company can be a part of this ground breaking event, text “DEFI” to 55469.  We are currently looking for volunteers, Makeup Artist, and Hair Stylist to help with production.  Also, if you would like to become a sponsor or take out an ad in (DE-FI)ance Magazine we have affordable packages available that start as low as $35!!  We’re #TakingItToTheNextLevel #FirstFlightNowFashion.

 

Filed Under: Community, The Featured Articles Tagged With: (DE-FI), A Weekend of (DE-FI)ance, Dayton Emerging Fashion Incubator, Erika Berthy, First FLight Now Fashion Vintage Couture Ball, Gowns by Beartie, Jay Martinez, Spoken Word Artist

Act Out Studio’s Presents: The Legacy Ball

March 30, 2014 By Caressa Brown Leave a Comment

AOSOn Friday April 4, 2014, the founder of the well-respected Act Out Talent Studio, Kelechukwu “Chu” Oparah will Host the first of what he hopes to be an Annual fundraising event entitled the Legacy Ball.  Act Out Talent Studio of Dayton, is a division of nonprofit 501(c)(3) Eastgate Studios, Inc., and helps area youth develop marketable and professional skills in various forms of artistic performance, including recorded film and TV media; these classes are taught by actors, directors, and other top industry professionals. Act Out Studios also helps young performers gain representation with talent agencies or talent managers and prepares them for the work place.  According to Chu “Film and TV productions require the contributions of many people working together, youth in our programs learn skills that employers value greatly, such as communication, teamwork, creative thinking and dependability”.

Audience Choice Winner Caroline Glaser from NBC's The Voice will perform a Private Concert during The Legacy Ball

Audience Choice Winner Caroline Glaser from NBC’s The Voice will perform a Private Concert during The Legacy Ball

The Legacy Ball will feature a private concert by Atlantic Records Artist and The Voice contestant Caroline Glaser, according to a Press Release issued by Act Out Studio, Caroline Glaser is an Indie/Folk vocalist who was voted the “Audience Choice Award winner in Season 4 of NBS’s hit show The Voice and her chart-topping hit Money Tree was recorded right here in the Miami Valley at Twelve3South Studio in Tipp City.  The Legacy Ball will also feature both a live and silent Auction that will include the work of accomplished local artists, memorabilia of pro athletes with local ties, private instruction with a famed athlete, recording studio time with a Billboard-topping producer and a private getaway vacation.  There will also be food, local wines, and a mini Fashion Show featuring (DE-FI) Designers Sonya Mills of Kerapa Clothing, Erika Berthy of Gowns By Bearite, and Brenda Marone of B. Marie,and (DE-FI) Models.

The Legacy Ball will be held at the Dayton Art Institute inside of the Shaw Gothic Clositer this Friday from 4:30p-8:30p.  Vanessa Freeman, co-host and producer of Living Dayton on WDTN Channel 2 will be the Emcee for the evening.  There are a limited amount of tickets available for this event, for more information on Act Out Talent Studio please visit their website at www.actouttalent.org and for more information on the Legacy Ball visit http://www.thelegacyball.com/.  Proceeds from this event will help Act Out Talent Studio of Dayton which is a Non-Profit Organization fund scholarships for student training, programming and productions, and residencies for film industry professionals who train students and to help purchase equipment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Community Tagged With: Act Out Talent Studio, B. Marie, Brenda Marone, Caroline Glaser, Erika Berthy, Gowns by Beartie, Kerapa Clothing, Legacy Ball, Living Dayton, Sonya Mills, The Dayton Emerging Fashion Incubator (DE-FI) LLC, The Voice, Twelve3South Studio, Vanessa Freeman

From (DE-FI)ance Fashion Week to A Weekend of (DE-FI)ance

March 14, 2014 By Caressa Brown Leave a Comment

Have you purchased your copy of (DE-FI)ance Magazine yet? You can order your copy at http://www.magcloud.com/browse/issue/606271?__r=435971

Have you purchased your copy of (DE-FI)ance Magazine yet? You can order your copy at http://www.magcloud.com/browse/issue/606271?__r=435971

A wise man once said, “The Only Thing That Is Constant Is Change” and that’s one thing that those of us at the Dayton Emerging Fashion Incubator (DE-FI) LLC  has come to know, understand, adapt to, and appreciate!  After all without change things become boring, stagnant, and let’s face it predictable–all things that Fashion should never become!  So with that being said, the Dayton Emerging Fashion Incubator (DE-FI) LLC is excited to announce changes to our schedule of events for May!! 😀

 Originally it was announced that we would be having our very first Fashion Week May 6-10, however after revisiting our ultimate goal and mission which is to provide support for area and independent designers and then reviewing our own availability from Models (most of whom are in school age and or in college during the week), our very own staff (all of which have day jobs and faced a few scheduling issues), a few participating designers(who were only available during the weekend), and of course one of our main events conflicted with one of the largest events in Downtown—URBAN NIGHTS!!  So after careful thought and consideration, it was decided that “(DE-FI)ance Fashion Week” should be consolidated into a weekend event and hence “A Weekend of (DE-FI)ance” was born!!

So without further ado, we are proud to announce the schedule for (DE-FI)ance Fashion Week which will kick off during the largest street party in Dayton—URBAN NIGHTS!!

A Weekend of (DE-FI)ance Kicks Off during Urban Nights May 9!!

A Weekend of (DE-FI)ance Kicks Off during Urban Nights May 9!!

Date: Friday May 9, 2014

Event: Urban Nights

Location: Downtown Dayton

Time: 5:30pm

Event Description:  Kicking off on Friday May 9th at Urban Nights, “A Weekend of (DE-FI)ance” will be hitting the streets with our Fashion Police who will be patrolling the grounds looking for suspects to participate in our Ambush Makeovers!  Sponsored by Beaute Box, (DE-FI) Designers, Shuttereye Photography, PTB Photography, and Salon J Ladner participants will undergo a head to know makeover complete with a full photoshoot that will we be featured in the December issue of (DE-FI)ance Magazine! We will also, have a street team on location looking for some of the most stylish Daytonians who are styled to perfection and making a Fashion Statement to be featured on our Facebook and Twitter pages!!  But the fun doesn’t stop there, attendees  of Urban Nights will also get a firsthand look at all of the behind the scenes madness that takes place during Fashion Events like Mercedes-Benz Fashion Week in New York, with hair, makeup, and a full runway production taking place right in the middle of the streets of Downtown Dayton!!

Cost: Free

Dayton Mom Jessica Watkins will be ripping the runway along side of our adorable children on Saturday May 10, during our Stylish Mom Runway Event

Dayton Mom Jessica Watkins will be ripping the runway along side of our adorable children on Saturday May 10, during our Stylish Mom Runway Event

Date: Saturday May 10, 2014

Event: Stylish Mom Runway Show

Location: Commander Aero Airport, 10570 N Springboro Pike, Miamisburg, OH 45342

Time: 11am

Event Description: With Mother’s Day on May 11, we will kick off the Mother’s Day Celebration with our Stylish Mom Runway Show!! Complete with a continental breakfast, our Stylish Mom Runway show will pair two of the Midwest’s most well-known Wardrobe Stylist Jennifer Link of Dayton and Sheree Alexis of Columbus  who will be putting together looks from American Pi Dayton, Zig Zag Gallery, Ruby Ribbon, Izzi Bags, and (DE-FI) Kids Line Designer Sonya Mills of Kerapa Kids!!  But unlike our other fashion events, we aren’t using models…we’re using some of Dayton and the Miami Valley’s most deserving and inspirational Moms to rip our runway!!  The top looks will be featured in the December 2014 Issue of (DE-FI)ance Magazine and of course we will be using the Moms once again as the models along with their children.

Cost: $45 Tickets go on sale now at Salon J Ladner located at 37 S. St.Clair St., Dayton, OH 45402, American Pi Dayton located at 39. S. St. Clair St., Dayton, OH 45402 Beaute Box located 116 W. 5th St., Dayton OH, 45402, American Pi Lebanon located at 748 E. Columbus Ave., Lebanon OH.  Tickets are available online now at http://www.eventbrite.com/e/a-weekend-of-de-fiance-the-stylish-mom-runway-tickets-10948321725

Dayton Mom Teresa Russell will be ripping the runway during our Stylish Mom Runway Event on May 10 during A Weekend of (DE-FI)ance!!

Dayton Mom Teresa Russell will be ripping the runway during our Stylish Mom Runway Event on May 10 during A Weekend of (DE-FI)ance!!

 

 

 

Date: Saturday May 10, 2014

Event: First Flight Now Fashion Vintage Couture Ball

Location: Commander Aero Airport, 10570 N Springboro Pike, Miamisburg, OH 45342

Time: 7pm

Event Description:  “A Weekend of (DE-FI)ance” will culminate with a unique celebration of all things Dayton—from aviation, innovation, and of course FASHION!!  We’re taking a step back in time with Roaring 20’s attire social event featuring heavy appetizers, a cash bar, dancing, networking, performances, and a Fashion Runway Experience like no other.  Showcasing Designers include Sonya Mills of Kerapa Klothing, Brenda Marone of B.Marie Designs, Jennifer Link of Rumorless, Berny Martin of Catou, Misti Leigh of iii Designs, Rebbeca Lippert, Gowns by Beartie, Izzi Bags by Anne Agoren, Jammu Style by Juneja Bhavna, Shoe Diva Boutique, Marian Montgomery, Jewelry by John Wind, Aceani Michelle, Adeola Adeyemi, Tegan King, and a few more surprise guest!  Set in an Airplane Hanger the proceeds from the First Flight…Now Fashion Vintage Couture Ball will go to the Art of (DE-FI)ance Fashion Fund which benefits local and independent Designers.

Gowns By Beartie will be making her (DE-FI) Debute during the First Flight...Now Fashion Vintage Couture Ball for A Weekend of (DE-FI)ance!!

Gowns By Beartie will be making her (DE-FI) Debute during the First Flight…Now Fashion Vintage Couture Ball for A Weekend of (DE-FI)ance!!

Cost: $55 for General Admission and $75 for VIP Seating.  Tickets are on sale now at Salon J Ladner located at 37 S. St.Clair St., Dayton, OH 45402, American Pi Dayton located at 39. S. St. Clair St., Dayton, OH 45402 Beaute Box located 116 W. 5th St., Dayton OH, 45402, American Pi Lebanon located at 748 E. Columbus Ave., Lebanon OH.  You can purchase your tickets online at http://www.eventbrite.com/e/a-weekend-of-de-fiance-first-flight-now-fashion-vintage-couture-ball-tickets-10948422025.  For VIP Tickets http://www.eventbrite.com/e/a-weekend-of-de-fiance-first-flight-now-fashion-vintage-couture-ball-vip-seating-tickets-10948458133 NOTE:  VIP Tickets included premium seating, Swag bags, and a complimentary drink.

Izzi Bags by NYC and London based designer Anne Agoren will be making her (DE-FI) Debute during A Weekend of (DE-FI)ance

For more information on the Dayton Emerging Fashion Incubator (DE-FI) LLC or how you or your company can be a part of this ground breaking event, text “DEFI” to 55469.  We are currently looking for volunteers, Makeup Artist, and Hair Stylist to help with production.  Also, if you would like to become a sponsor or take out an ad in (DE-FI)ance Magazine we have affordable packages available that start as low as $35!!  We’re #TakingItToTheNextLevel #FirstFlightNowFashion.

Pittsburg Shoe Designer Janelle Cutler is the Official Shoe Sponsor for A Weekend of (DE-FI)ance!  For more information visit www.shoedivaboutique.com

Pittsburg Shoe Designer Janelle Cutler is the Official Shoe Sponsor for A Weekend of (DE-FI)ance! For more information visit www.shoedivaboutique.com

 

 

 

 

 

Filed Under: Community, The Featured Articles Tagged With: (DE-FI)ance Fashion Week, A Weekend of (DE-FI), Aceani Michelle, American Pi, B. Marie, Beaute Box, Berny Martin Catou, Brenda Marone, Commander Aero Airport, Dayton Emerging Fashion Incubator (DE-FI) LLC, First FLight Now Fashion Vintage Couture Ball, Gowns by Beartie, iii Designs, Izzi Bags, Jammu Style, Jennifer Link, Jessica Watkins, John Wind, Kerapa Kids, Kerapa Klothing, Marian Montgomery, Misti Leigh, PTB Photogrpahy, Rebbeca Lippert, Ruby Ribbon, Rumorless Threads, Salon J Ladner, Sheree Alexis, Shoe Diva Boutique, Shuttereye Photographer, Sonya Mills, Stylish Mom Runway Show, Tegan King, Temiki Jewerly, Teresa Russell, Urban Nights, Zig Zag Gallery

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Carry Out Fish Fry

11:00 am | St. Benedict the Moor Catholic Church

Knights of Columbus Council 3754 Fish Dinner

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Antioch Shrine Center Fish Fry

6:00 pm | Antioch Shrine Center

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Climate Change in Ohio Agriculture

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Doug Hart Band

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Friends of WCPL Children’s Movies & Music – Blu-Ray, DVDs, Music CDs Sale

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Free Boot Camp Workout

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