Throughout the holiday season, customers just might find a golden ticket in their box of chocolates. Fifteen lucky customers will win the chance to tour the Esther Price factories in production on January 11, 2020 and taste the freshly-made chocolates hot off the production line. This event marks the first time the company has opened the factory doors to the public and the winners will get an exclusive behind the scenes tour.
The company has placed fifteen tickets within their one-pound boxes of mixed, milk, and dark assorted chocolates across their 8 stores. Esther Price will be releasing clues of the remaining tickets’ whereabouts to those who follow them on Instagram or Facebook. The campaign will take place November 1st, 2019 through January 11,2020 or until all tickets are claimed.
According to Esther Price’s Barbara Dressman, district manager, the company can’t wait to meet some of their fans and share the brand’s process with them. “This is just such a fun way for us to meet some of our customers and share our love for candy. We are so excited to meet the winners who find the golden tickets and take them on a chocolate tasting tour!”
To cut down on forgeries, customers will have to present the ticket at the start of the tour for entrance and are asked not to post a photo of the back of the ticket on social media. Those lucky few that find the tickets are instructed to contact the company on social media and redeem the code on the back.