Alpha Media Dayton, OH announced today the rebranding of Miami Valley radio fixture WGTZ-FM from “Fly 92.9” to “Soft Rock 92.9.” Soft Rock 92.9 will continue to play many artists from Fly 92.9’s decades spanning library, from the 70’s and 80’s through today. Listeners can expect to hear artist such as The Eagles, Kelly Clarkson, John Mellencamp, Maroon 5, Fleetwood Mac, Elton John and Madonna. The station also promises “more music, less talk.”

Current on-air hosts Dan Edwards and Danielle will be joined by Dayton radio veteran, Paul Ellis, starting Monday, March 2nd. Their shifts will be adjusted slightly; Dan will be at the weekday morning helm from 6am to 10am, Paul will man the midday shift from 10am to 3pm, and Danielle will move to afternoons from 3pm to 7pm.

Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, saying, “We are thrilled to be able to fill this music void in the Dayton market and bring a live and local connection to the community at the same time with our stellar on-air line up.”

According to Soft Rock 92.9 Program Director, Brad Waldo, Soft Rock 92.9 is WGTZ-FM’s natural evolution. “We have wanted to rebrand our station for a while to reflect the direction our music has been moving in. Soft Rock 92.9 is about variety and fun—whether you’re listening at work, at home, or in your car, we want to create the perfect music mix for our listeners!”

Alpha Media Dayton Market Manager, John King, added, “Soft Rock 92.9 will be the station everyone listens to at work. Our formula is simple: DJ’s who actually live in and know about Dayton, a great music mix, and less talk getting in the way of everything!”

Soft Rock 92.9 is live on-air now and can be streamed anywhere in the world at SOFTROCK929.com.

Alpha Media Dayton, OH announced today the addition of legendary Miami Valley media personality Dan Edwards to “The Morning Flight,” weekdays from 6 to 9 a.m. on Fly 92.9. Dan is an Emmy award-winning media veteran with over 30 years of experience as an anchor, DJ, photo-journalist, and educator. Though his travels have taken him all over the globe, he and his wife of 29 years are proud to call Dayton home.

“I can’t say how happy I am to be back in the very building I began my radio career on the legendary WING-FM,” Dan stated. “After a satisfying 12 year career in TV as an anchor and reporter at Channel 2, I’m excited to transition back into radio. What’s even more profound is the fact that John King, the current general manger for Fly 92.9, is the same man who gave me my first big break in the business back in 1982!”

King commented, “When Alpha Media entered the Dayton market with the goal of creating truly ‘Live and Local’ radio, I was challenged to find a personality that would not only sound great on air, but one that has deep roots in the community; we couldn’t be happier to find exactly that in Dan.”

Alpha Media Executive VP of Programming, Scott Mahalick added, “Dan brings a charismatic and professional vibe to the airwaves. He is a top notch talent that will help Fly achieve the next level of success!”
The Fly 92.9 Morning Flight will be a music intensive show delivering everything Dayton needs to wake up and get to work. Featuring artists like Maroon 5, John Mellencamp, U2, and Kelly Clarkson, WGTZ boasts the largest music library in the Dayton radio market. Fly 92.9 streams live at FLY929.com and via apps available in the Apple and Android markets.

Fly 92.9 is owned and operated by Alpha Media, headquartered in Portland, Oregon. Alpha Media owns and operates 68 radio stations in 12 markets across the United States covering all formats including Top 40, Adult Contemporary, Spanish, Urban, News Talk, Sports, Rock, Country and more. In addition to the radio stations; Alpha Media owns the digital media and marketing company; Xapsis in Peoria, Illinois and intimate performance venues, The Bing Lounge in Portland, Oregon and The Alamo Lounge in San Antonio, Texas.