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Secrets of Cassano’s and The Dough Plant

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Chip Cassano inspects the hi-tech equipment in the dough plant

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For decades Daytonians have taken pizza for granted.  We don’t realize that Dayton, Ohio is one of the most important cities in the world when it comes to the history of pizza.  And it is all because of Vic Cassano and his mother-in-law Caroline “Mom” Donisi.

Now, 63 years later, The Cassano’s franchise is going strong, and not just in the pizza restaurants.  Cassano’s headquarters on Stroop Road in Kettering is also a facility for dough production.

Vic Cassano Sr. in his early Pizza Days during the 1950’s

— SECRET 1: What most Daytonians don’t know is their dough is produced here, and sold nationwide.  Whether balls of dough or sheeted pizza crusts, hundreds of restaurants serve products made with Cassano’s dough.  We are not allowed to name the companies, but let’s just say they are some big wig, national restaurants, that you definitely would recognize.  There are also hundreds of small restaurants that use Cassano’s, dough as a shortcut for great pizzas, calzones, breads and more.

After a year of preparation, Food Adventures is ready to tell you a story, much of which is unknown to Miami Valley residents.  It is the untold insight into the dough plant, the history and personal triumphs of the Cassano family.

Hand cutting hundreds of pounds of dough from the mixer

Before we get to secrets inside the dough plant lets get the scoop on Cassano’s history:

 

HERE’S THE SKINNY ON CASSANO’S

— JUNE 4th, 1953 – At the urging of a friend in New York, Vic Cassano decides to sell pizza at the Kettering grocery store of his in laws, Mom and Pop Donisi.  Using a thin crust recipe developed by Mom Donisi from her days in Italy, they make pizza available for the public.  It is a huge hit, and they sell 400 pies the first day on Schantz Avenue.  It is Dayton’s first introduction to pizza.  Needless to say the grocery store, soon became a

The Cutter presses 6 inch to 18 inch crusts for freezing

pizza shop.

— SECRET 2: THIS SUMMER DATE in 1953 ALSO MARKS THE INVENTION of THIN CRUST PIZZA in THE UNITED STATES.  Don’t let anyone tell you different, Dayton, Ohio is the center of that storm.  That would have been a hell of a day for a Food Adventure.   

Dough Balls are produced through a mostly automated system

— SECRET 3: Vic Cassano decides to cut the pieces in tiny squares.  WHY?  Because in 1953 it wasn’t “lady like” to be holding and handling big slices of pizza in your palm.  Cassano’s square slices were the polite and dainty way to enjoy the Italian treat.
— SECRET 4: Vic Cassano was not only a pizza genius, he was a mechanical genius.  He patented the first self cleaning oven.  To this day, his family  still finds dozens of papers in the office, detailing patented inventions from cooling and refrigeration systems to appliances.

Vic Cassano Jr. streamlined operations efficiently

 — SECRET 5:  Cassano’s was the first franchised restaurant in Ohio and possibly the United States.  The early 50’s were a time of business and law challenges, as many scenarios were never seen before.  Cassano’s was instrumental in the development of what we know today as franchising laws.  This allowed Cassano’s to steadily grow in the 50’s and 60’s.

Heart Shaped Pizza option in February

— SECRET 6:  Vic Cassano’s company was the first to ever freeze dough on a large scale.  He experimented with recipes and developed a full Italian menu.

— Owners of the local iconic pizza places like Marion’s Pizza and Ron’s Pizza, originally had affiliations with Cassano’s.

— In the 60’s and 70’s,  Cassano’s added affiliated restaurants like Sandy’s Hamburgers and London Bobby’s Fish and Chips.  They now had over 100 stores in total.  They served pizza on a cardboard slate, and “to go” orders were slid into bags and crumpled at one end, while leaving a”puff” in the bag, so not to damage the pizza or its toppings.

Unforgettable Tour of the Dough Plant – and Dough Samples !!

 — Here comes THE BIG CHEESE: In the early 80’s Cassano’s introduced their masterpiece pizza, the Big Cheese Pizza.  This was their deluxe pizza with double the cheese on top.  This became a menu staple and you can still order the Big Cheese “Vic’s Way” (with black olives) or “Mom’s Way” (with green olives).   During this time, Cassano’s started serving their “to go” and delivery pizzas in boxes.

—  In 1986, Vic Cassano sold the business.  A year later Mom Donisi passed away.  As the family saw their former business struggle in other people’s hands, so Vic Jr. decided to buy it back in 1989.  It was a short hiatus and the pizza business atmosphere was saturated with saturated with national and local companies.  To say it was extremely competitive is an understatement.

Side view of a legendary Cassano’s Pizza in the making

— With Vic Cassano Jr. at the helm, the 90’s were the start of a new, efficient direction of cutting waste and streamlining the business.  It worked.

— Vic Cassano Sr passed away in 2002, at the time his son kept rebuilding the brand and would expand operations at the dough plant.

Sheeted Pizza Crusts, stacked and ready to be packaged

— The amazing strides and improvements in efficiency, allowed more investment in equipment.  A centralized call center was finished in 2003.  Vic Cassano Jr. had turned the corner and was working on bringing back some nostalgia back to Cassano’s like the Pizza King logo, the London Bobby Fish and Chips and more.  In, 2010, Vic Jr. unexpectedly passed away.  To his credit, he had prepared his children Lora, Chip (aka Vic the 3rd), and Chris over the past decades to take on the new leadership role.  They did just that, carrying on the vision of their father and adding even more to the legendary name.

An up close look at the one and only BIG CHEESE PIZZA !

— Today, under the management of the third generation Lora Cassano-Hammons, Vic Cassano III, and Chris Cassano, there are almost 40 pizza shops and over 600 employees.

— Product developments included bringing back “Pizza Packs to go” and a new “Home Edition” Frozen Pizza line found in stores and available to be shipped nationwide.   The Stroop Rd. location has gone back to carry the “London Bobby Fish and Chips” meals again.

London Bobby’s Fish and Chips available at the Stroop Rd. Cassano’s

— About 3 years ago, The Cassano’s Cares Foundation  was set up.  It is the charitable arm of Cassano’s set up in memory of Vic Cassano Jr.  Their purpose is to give back to local charities and organizations.  Memorable events included an evening with Pete Rose and a Corvette giveaway.  There is also an annual golf outing to support the foundation as well.  There is even a Vic Cassano Health Center on Edwin C Moses Blvd.

— In June 2016, almost 63 years to the day after the first pizza was sold, the Ohio Historical Connection declared the Cassano’s Stroop Rd. office a historical site.  Now your Food Adventures on Stroop Rd, can be truly historical !

 

Now, let’s go from modern history to secrets inside the Dough Plant …..

These two flour silos hold 75,000 pounds of flour… EACH !

INSIDE THE DOUGH PLANT:

— SECRET 7:  The dough plant, located at 1700 East Stroop Rd.  produces approximately 50,000 – 70,0000 pounds of dough daily.  Only about 20 percent of that is for Cassano’s restaurants.  The remaining 80 percent is sold to other food establishments.

— SECRET 8:  The plant uses 30,000 pounds of flour each day.  The facility is equipped with 2 huge flour silos that each hold 75,000 pounds of flour.  WOW,  this place would make Willy Wonka proud.

Caroline “Mom” Donisi. Her recipe from Italy was the spark

— SECRET 9:  The plant has a capacity to produce about 8,000 pounds of dough in an hour.  Depending on the size, that can equate to 100-200 dough balls per minute during the morning shift.  In the afternoon shift, the plant switches gears to produce pizza crusts from 6 inches to 18 inches in diameter.  The crusts are shrink wrapped to prevent breakage and boxed and loaded into a freezer or  refrigerated delivery trucks.

The Chopped Steak Sub

— SECRET 10: The dough recipe has been tweaked slightly over the past 20 years.  When making pizzas these days they even “tack” the dough with a docker to control bubbling of the dough.  Remember those bubbles in the 70’s and 80’s on Cassano’s pies ?  You don’t see those anymore.

All this talk about dough has us a bit hungry.. may Food Adventures suggest some “Must Eats” from our decades of devouring Dayton’s original thin crust pizza?  CASSANOS !

Cassano’s Headquarters is named a Historical Site, June 3rd 2016

MUST EATS:

— THE BIG CHEESE “VIC’S WAY”:  Mounds of cheese, Pepperoni, Sausage, Mushrooms, Onions and Red & Green Peppers, Black Olives and more cheese!  This is it.  This is the Cadillac of the Cassano’s menu.  So good, it will make you sleepy afterwards.  A flavorful, filling, and unforgettable pie.  As Vic used to say.. “It’s one heck of a pizza!”

— THE CLUB CASSINI: Ham, Pepperoni, Bacon, Lettuce, Tomato, Provolone Cheese and Italian dressing on a Mediterranean flat bread bun.  This was a great

Packaged Dough, ready for the freezer

surprise and has such a meaty and creamy, delicious flavor.  This is an unknown menu gem.

— PEPPERONI PIZZA WITH EXTRA SAUCE:  The Big Ragu has been using this trick since 1986.  He suggests you always order your Cassano’s pepperoni pizzas with extra sauce. They take their time and spend a little more time on your pizza.

— THE CHOPPED STEAK SUB:  Get your messy groove on with this Steak patty, topped Provolone Cheese, Pizza Sauce,  dripping with Mushroom Gravy, sprinkled with Onions and Banana Peppers.

Dough off the conveyor belt

— THE 30 INCH PARTY PIZZA:  Get it, you only live once.  Perfect for parties – birthday or super bowl.  $100 gets you a deluxe and 80 bucks gets you a one topping pizza pie.   This humongous pizza is a party in a box…. a pretty big box.

We are honored to be able to take a behind the scenes view at the Cassano’s pizza and dough plant.   The factory employees and management are always friendly and

Top it with sauce and you got something going….

accommodating.  Thank you for letting us see the legendary Dayton magic firsthand.  Congratulations to the Cassano family on all of their accomplishments.  They are a great family and we are lucky to consider them friends.  We are excited to see what the future holds for this Dayton original.

Honorable Mention: The Spaghetti Dinner:  Sometimes we just crave the simple pasta and sauce combo.  So pure, so peasant, so good….

Don’t forget to check out our weekly Food Adventure feature articles on MostMetro. com

For daily Food Adventure updates, hit us up on Facebook and LIKE US HERE….

Pizza Kings and the Hit King – Pete Rose

1970’s pic of Mario Andretti with the famous pizza pie in a bag – old school

Now available frozen – cooked 80% for you to finish cooking at home

Frozen Dough ready to go

Chip has given us a few tours of the plant,.

Stroop Rd Headquarters

Part of the Cassanos Call Center

Chicken Parm

Trimmed dough gets recylced

Sheet Pizza Dough

Dough cutters

Sauce it up

Compressing the Dough to crust thickness

Look at those pallets

True dat

Hungry Jax’s kids were Cassano kids for a day !

THE BIG CHEESE – VICS STYLE

Dough balls

Pepperoni pie

Chip, PIzza King and Chris Cassano

Pizza with Pete Rose

London Bobby Fish and Chips Dinner

Did you know Cassanos has hand tossed pizza ?

Our friend Mike explaining the dough process

sealed !

Shrunk wrapped to prevent breakage

All those pizza crusts …..

The Big Cheese is the way to go …

Cassanos ships these all over the USA

Into the freezer

The Pizza King, Lora Cassano and Big Ragu !

Chip talking about the automated processes of the plant

Ravioli app

Dough coming through

Cassanos – always testing the dough

A pepperoni Cassini – Ragu loves them….

30 Dayton Foods, You Gotta Try Before You Die

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The Chicken Monterey at Flavors

Now that Labor Day weekend is over, here are some of OUR labor of loves.. tastefully speaking, of course.  That is the theme of this week’s Food Adventure Article   They are the 30 best foods of the Miami Valley that you probably haven’t tried.

Little known Dayton Foods that are underground classics.   

Now that you know the skinny, let’s get down and dirty with our Thirty. 

 

These are the are the 30 DAYTON MUST EATS You gotta Try, Before You Die:

1) THE SPLIT FILET SERVED WITH DRAWN BUTTER at THE PARAGON:  This steak isn’t on the menu, so you have to request it.  It is a little known secret that will melt in your mouth.  Perfectly cooked, the sinful act of dipping the steak in drawn butter is something for royalty.  Try it and see why the Paragon Supper Club is a fixture in Centerville.

 

2) CHICKEN MONTEREY from FLAVORS: Healthy meets savory in this dish.  Honestly, one of our favorite meals in the Dayton area.  The food is consistent.  Why? Quality, fresh ingredients.  Chicken Monterey is a solid dish every time.  It is served with a side of tortilla chips and the amazing garlic sauce (now available at Dorothy Lane Market).  And guess what, it is a healthy meal.  What more can you ask for ?

The Caroline Steak, at The Caroline Restaurant in Troy

3) SPRING ROLLS WITH VERMICELLI NOODLES at LITTLE SAIGON:  The best $8 you will ever spend.  Dip into the giant bowl with a pair of chopsticks and enter a Food Adventure.  Vermicelli noodles, topped with diced, vegetarian spring rolls.   Under the noodles, is a surprise of bean sprouts and lettuce.  Served with a side of vinegar sauce and topped with chopped peanuts, this little know Dayton gem is your go to for Vietnamese Food.. Trust Us ….

4) THE CAROLINE STEAK at THE CAROLINE RESTAURANT:  You will be in awe of the special, stainless steel knife served with the meal, but don’t take it home like some others have… Choose the handmade sweet potato fries as a side dish and an appetizer of whiskey or bourbon mushrooms, and this will be one of the best meals you will ever have.  We have to mention that the great staff makes The Caroline a perfect places for a date, party, or special occasion.

5) BLACK BEAN BURGER at CHRISTOPHER’S RESTAURANT: We have never been black bean burger fans, until we met Chef John at the Centerville Farmer’s Market.  We tried one that was being grilled at the market, and was converted.  We respect the black bean now.  The burger is large, hearty and filling.  We recommend adding a slice of cheese.  It satisfies your carnivorous cravings.

6) 10 EGG OMELET FROM TANKS: One of the things we learned growing up in Dayton, is that there aren’t many late night eateries.  Thank God for Tanks.  If you love breakfast, they serve it any time of the day.  This is a delicious omelet that will bust your gut, and you wont eat the potatoes or toast that comes with it.  If you have a normal appetite, we recommend the 6 egg girly omelet.  The omelet has a multitude of ingredients, and whatever Tanks decides to throw in that day.

The Cheese and Onion Sandwich from Central Perc in Oakwood

7) GRILLED CHEESE SANDWICH with WHITE CHEDDAR and APRICOT CHUTNEY from MEADOWLARK: One of the most simple sandwiches, is one of the most satisfying.  Ohio Northern Cheddar and apricot chutney make this incredible cheese sandwich.  Served on Dorothy Lane Market Artisan Bread, you have a guaranteed winner here.  After you it it, you will find yourself trying to replicate it at home.  

8) CHEESE AND ONION SANDWICH from CENTRAL PERC:  For the adventurous, we give you a British Sandwich. How do you get one?  Ask the owners who grew up in a small village in England to make it they way they way grew up with..ahem.. the “proper” way.  They will probably throw some butter  and Branston Pickle on there (you may want to google this pickle).  Your breath will be horrendous, but you will be happy.  On a side note, Rosie the pastry chef is insanely talented.  An incredible sandwich and tea room that is open limited hours, and accepts Cash Only.

9) BLACK N BLEU BURGER from SEAJAX: The new kid on the block, this burger is a symphony for your taste buds.  We have been all over like Terry’s Turf Club which was supposed to be the best Ohio burger per Guy Fieri, but we think this one is better.  Spend $8 and get a “corporate hamburger” (thank you Michael R Hawk), or spend $10 and get a handmade hamburger with swirled bleu cheese that will knock your socks off.

Summer in a Bowl Salad from Olive, an Urban Dive

10) THE BOURBON BURGER from BRIXX ICE CO.: This is one of our favorite burgers in the world.  It is a burger with bourbon glaze on it that makes you cry “hell yes.”  Great patio for the divas, but we prefer the bar stool seats and chowing down.  Thanks to childhood friend, owner/chef Chris Bhai for the developing a sauce that makes this burger a “must eat.”

11) HUEVOS RANCHEROS from SUNRISE CAFE:  We crave this incredible breakfast dish from the best kept secret in Yellow Springs.  The dish is corn tortillas, topped with eggs, and a black bean sauce, garnished with fresh salsa and sour cream.  Dont go hiking, instead, grab breakfast here.  They trumpet the fact that they have no deep fryers, no microwaves, just kick butt food.  Worth the trip to organicville.

12) SUMMER IN A BOWL SALAD from OLIVE, an URBAN DIVE:  Local freshness, local ingredients.  We absolutely love it.  If an artist made a salad, it would be “Summer in  a Bowl.”  We can’t put the ingredients on here, because the ingredients are seasonal.  Olive, only uses top quality materials.  Open your mouth and prepare to be dazzled.  It wont bust your budget or your pant line.

 

13) CALAMARI APPETIZER at FRANCO’S: Get the deep fried option dusted with Parmesan cheese and olive oil.  The Big Ragu, the king of fried food, usually says “Oh my god” in a over dramatic tone when they are served.  This is a tradition, when preparing for a big Italian meal at Franco’s.  Stay hungry my friends…The deep fried whole tilapia from Taco Loco

14) THE PAELLA from EL MESON: Watching them prepare it is half of the fun.  Listening to owner Bill Castro explain his passion for food and the pivotal role food plays in life is a great experience in itself.  Chef’s sprinkling rice and seafood shells while walking around the huge paella pan and flirting with the crowd.  By the time the dish is served we have teased our eyes and the aroma is amazing.  We love this family and their food.  Try this place out, if you haven’t, you aren’t experiencing Dayton.  

15) WHOLE, DEEP FRIED TILAPIA at TACO LOCO:  You can go to another restaurant and get this dish for $30 or you can get it for $8 at Taco Loco.  The dish that will freak your friends out, but leave you one happy foodie.  If you can stomach a whole fish on your plate looking at you, then this one is worth the stares… literally.  It is delicious and simple.

16) THE GRILLED PEACHES with GOAT CHEESE at LILY’s BISTRO: A seasonal treat that should be on the menu every month.  A stellar dish that steals the show at any meal.  Drizzled with balsamic vinaigrette dressing, this memorable side will blow your mind.  Thank you Lily’s for making us crave this on a daily basis….

Sweeney's Seafood House has the Best Raw Oysters in the USA !

Sweeney’s Seafood House has the Best Raw Oysters in the USA. Click to enlarge

17) THE RAW OYSTERS at SWEENEY’s SEAFOOD HOUSE:  The Big Ragu has tried oysters from coast to coast and north to south.  He concludes that the best raw oysters on the planet are at Sweeney’s Seafood.  Served on the half shell, these are chokers, not for the squeamish.  Grab a bottle of hot sauce and one of their micro brews and sling em back like a champ!

18) SPINOZIAN DELUXE PIZZA from SPINOZA’S: Homemade, fresh dough with Italian sausage, pepperoni, black olives, bell peppers,mushrooms and fontina cheese.  The pizza is always good here.  The crust is exceptional.  Pair it with one of their great salads and listen to a live band and sip on some local beer.  Not many people know about this place, but the ones that do, love it!

19) THE LAND AND SEA BLT at HARVEST MOBILE FOOD TRUCK:  This sandwich kick so much azz, that it won $10,000 for best dish at a Food Truck Rally.  Applewood bacon, smoked salmon and a ciabatta roll.  Then Harvest adds a sauce that is the money shot.     Follow this truck and see why poeple track them down all over town.  Chef Patrick continues to blow us away with cluinary creations.

 20) LOX & CHEESE CREPE at CREPE BOHEME: An ingredient list so simple, so good.  Salmon, capers and cheese all wrapped into a handmade crepe right before your eyes.  One of the reason we go to 2nd St. Market is to savor the crepes at Crepe Boheme.  Sabine is the ultimate crepe master, and her works of art will never let you down.  This is the real deal, a chef making the crepes.

21) THE PARIS OMELET at BUTTER CAFE: Love breakfast?  Love mushrooms? We suggest a spin using egg whites, goat cheese, a bit of onion and lot of mushrooms.  You haven’t lived until you take a bite of this omelet while overlooking Brown Street.  Guess what?  It is affordable and a protein powered breakfast.

The Ruck Sandwich from Dublin Pub

22) SHRIMP and SCALLOP NEWBURG at THE DOCK:  A creamy alfredo dish, with penne pasta.  This is like a pasta bake.  It is rich and delicious.  Can’t afford a trip to Florida?  Escape to The Dock in Enon and buy yourself a dinner dream, just like being on a pier.

23) THE RUCK from THE DUBLIN PUB: This is a dense beef brisket sandwich that is simply incredible.  The brisket is steamed in Guinness Beer. Topped with glob of cheese and onions, it is delicious.  It is a filling, guilty pleasure.  After eating this, you may want to call Richard Simmons to chase you around the yard in his ball hugging shorts and burn off the calories.  Or go hiking for his physique.

24) THE GYRO at CHICAGO GYRO’S and DOGS: Forget the fries, the sandwich is all you need. Loaded with meat, perfectly seasoned, it is a master piece as-is.  The atmosphere used to be sketchy at the old location, but the new location is kid friendly.  The gyros and dogs are still the same .. good food.  This place flies under the radar, and is an unsung Gyro..get it ?

Cow Patty Ice Cream even cures PMS.. that’s no Bull !

 25) DEL MAR TRIO at EL RANCHO GRANDE:  Want a great dish, at an unsuspecting place?  The order the Del Mar Trio at El Rancho Grande.  It consists of grilled lobster, tilapia and shrimp sprinkled with cheese on a hot fajita plate.  Served with tortillas.  Orgasmic.. yeah we said it..  Order one of these dishes and tell us we’re wrong.

 26) COW PATTY ICE CREAM from YOUNG’S JERSEY DAIRY:  We love this chocolate amazingness, and our friend Caryn Snyder says it is “the ultimate cure for PMS.”  It is dark chocolate ice cream, chocolate cookie pieces, chocolate covered toffee pieces and mini chocolate chips.  The cones are piled high and worth the drive to hippie Utopia.

27) THE PIZZA at SOFT ROCK CAFE: Yes, a karaoke bar has some decent pizza.  We don’t know if it is the thin crust, the cheese, or the toppings, but the pizza is addicting.  Our tip is to get at least 3 or more toppings, and try not to burn your mouth, the pies come out HOT!   Also, *** please note their kitchen is only open Thursday through Saturday at 8pm for weekend indulgence.

28) FISH WITH CHILI SAUCE at THAI9: This huge filet of golden fried fish is topped with a spicy chili sauce, and plated with a small amount of sauteed veggies.  The taste is slightly fiery and incredible.   The chili oil soaks into the fish, yielding the flavor, but keeping the crispiness.  A little known dish, off the beaten path, at a restaurant with a very extensive menu. Try it !

The Greatest Soft Pretzels EVER are at K & R Pretzel Bakery on Flesher St.

29) THE PLAYBOY ROLL at KABUKI:  Nothing says fun like a couple of grown adults trying to blow out a flaming sushi roll.  The roll contains Shrimp Tempura, Spicy tuna, and asparagus topped with cooked shrimp and a sweet glaze sauce.  It is then “barbecued” at your table, by being served on fire, inside an aluminum pouch.  The spectacle is one thing, but the best thing is whats inside the fiery roll of foil.  The answer is a scrumptious taste of Japan, right here in Dayton.

30) THE PRETZELS from K&R PRETZEL BAKERY:  These should be a Dayton Icon, but not many people know of this secret place at 1700 Flesher Ave.  Like a scene from Willy Wonka, the pretzel machine is fed a hand twisted raw dough pretzel, the dough is mechanically dipped in water, then hand salted before it is baked on a conveyor belt.  The machine is as long as a limousine, and it is fun watching the finished product come out at the end.  It is even more fun to eat the results:  A soft pretzel, that is the best we’ve tasted.

These are our 30 DAYTON MUST EATS, You gotta try before you die.  Little known secrets, and favorite hidden gems.   DID WE LEAVE OUT ONE OF YOUR FAVES?  WHICH ONE?  Is there one on the list you disagree with?  Are some of these items, your favorite too?  Please comment below!

Please check out our gallery below and “like us on FACEBOOK HERE !  We have some big things coming up this fall !  Hungry Jax, Chef House and the Big Ragu thank you !

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