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AAF: Creating a brand focused on travel and adventure during a pandemic
December 9, 2020 @ 12:00 pm - 1:15 pmFree – $20
|Join us for this virtual Meet & Eat (we’re providing the virtual meeting, you can eat whatever you choose). We will be sending the Zoom link to registrants the morning of the presentation.|
Mychael Metcalf will be presenting “Creating a brand focused on travel and adventure during a pandemic.” How do you create assets for a brand primarily focused on travel, adventure and movement in a year where you can’t do any of those. Mychael shares how he’s maintained the integrity of the Ford brand working through the restrictions of coronavirus lockdown.
As a highly imaginative only child growing up in southern Ohio, Mychael spent countless hours creating artistic images. Wherever he went he always kept a bag of crayons and paper in hand.
That led him to attend The Columbus College of Art & Design in Columbus, OH and studying illustration & fine art before moving on to graduate from The College of Modern Design in Kettering, OH with a degree in Illustration and Advertising Design.
Out of school Mychael went to work on the Ohio Lottery and the Washington D.C Lottery account before being recruited to work on the Michigan Lottery, resulting in Mychael eventually making his move to Detroit. For the past 20 plus years he has lent his imagination, creativity and direction on small scale pro-bono community based projects all the way up to big budgeted Superbowl commercials. Over the years he’s built and amazing roster of diversified national, international and Fortune 500 accounts that he has worked on such as Chevrolet, Cadillac, DaimlerChrysler, Proctor & Gamble, General Mills, Domino’s Pizza, Buick, Kmart, GMC, Colgate, NBC, eBay, Sports Illustrated and Fox NFL.
Along the way his award winning black and white fine art work has also been on display in galleries and museum exhibitions from Essencefest to Art Basel Miami and many more places in between.
Currently Mychael is a Creative Director at GTB in Dearborn, MI working exclusively on the Ford Motor Company account. And he still occasionally keeps a bag of crayons and paper within reach.
AAF-Dayton members – no charge but reservations must be made
$20.00 Non-member price
$5.00 Students (only students may purchase this and must include student ID #)