Les Vins Georges Duboeuf is a family-owned winery in the heart of the Beaujolais region of France with a rich history of collaborating with artists to create iconic labels for Beaujolais Nouveau, a young fresh wine released every year on the third Thursday of November (November 15, 2018).
For many years, the wine was released every year with a different artist-designed label and the annual reveal of the label and design was almost as exciting as the wine itself. The different label designs reflected the fact that every year, Beaujolais Nouveau is a new and different wine – each bottling a unique expression of that vintage and a preview of what is to come.
It is in this spirit that in 2017, Les Vins Georges Duboeuf held the first annual Nouveau Artist Label Contest. They have decided to continue the tradition and are again inviting artists from all over the U.S. to submit their own design that captures the joyous and exuberant qualities of Beaujolais Nouveau – all of the things that make it the perfect wine to share with friends, family, and loved ones – and a celebration unto itself.
This year, they are inviting professional artists to submit label designs that reflect the fresh, youthful, and vibrant qualities of Beaujolais Nouveau. The wine itself is bright, juicy, and fruit-forward. With more than a million bottles sold every year, Beaujolais Nouveau is a wine for and about celebrating. It is the first wine of the harvest, a harbinger of the holiday season and a reason to get together with friends and family.
All submissions must be either uploaded via the submission form on our website or emailed to [email protected] with the subject line “Nouveau Label Contest”.
Submissions should be submitted along with a high-res head shot and must be submitted in one of the following formats: PDF, JPG, EPS, AI, TIFF, PSD, PNG
Artists must carefully review and agree to the terms and conditions on our website before submitting. Please note that the winning piece of artwork will become property of Les Vins Georges Duboeuf and the artist submitting the work must have it in their possession; it cannot be a piece of artwork that has been previously sold or is otherwise unavailable.
Submissions must be original pieces of artwork that reflect the qualities of Beaujolais Nouveau – bright, celebratory, fresh. All submissions must have elements that relate to the themes of celebration, harvest, festivity, and vibrancy
Submissions do not have to contain any text or label information – these will be added by our designer.
Multiple submissions are allowed as long as they are all received by March 30th, 11:59 PM EST.
Visitors to the site can vote and comment on the submissions they like best and a final selection of 10 will be chosen by a panel, with consideration of input from visitors to the website.
The final 10 will be posted to the Georges Duboeuf social media pages (Facebook and Instagram) for voting from consumers April 16-27, 2018.
A vote is considered a like, a comment, or a share across Facebook and/or Instagram and artists are encouraged to post to their social media channels as well to maximize votes!
The artist who created the label that receives the most votes within this period will receive a $3,500 grant and will have their artwork turned into a label that will be printed on more than a million bottles of Beaujolais Nouveau along with a credit on the back label. To see last year’s winning lable, please click here.
Runners-up will have the opportunity to have their label designs presented for additional Nouveau Label opportunities, and if selected, will receive a grant ranging from $500-$1,500.