In October, THE NEON plans to shut down for a few days in order to install new digital projectors. Though we’d love to keep our 35mm projectors running, we’re being “forced” by the industry to make this change in order to stay in business. Within the coming year, bigger distributors will stop making 35mm prints, and their titles (like THE KING’S SPEECH, THE BEST EXOTIC MARIGOLD HOTEL, MOONRISE KINGDOM, etc.) keep us in business…and subsequently allow us to play smaller gems like THE KID WITH A BIKE and I AM LOVE.
In addition to exploring the options and trying to obtain an understanding of the new technology (this has been a big learning curve for me), there comes the challenge of paying for this new equipment. The cost will be approximately $140,000. We will be able to borrow some of this, and we have some money saved…but we have about a $25,000 gap.
The multiplexes are obtaining financial assistance from distributors to make these costly changes, but for us to maintain our community-driven mission (which includes film festivals, assisting local artists and organizations with special screenings, etc.), these programs don’t work for us.
On October 14, we will have a benefit at THE NEON to assist with the transition to digital projection. We will screen the film AMELIE on 35mm, and 3 of Dayton’s best restaurants will provide appetizers – Meadowlark, Coco’s Bistro & Roost and Heidelberg Distributors have given us a couple cases of wine. In addition, we’ll hold a small auction of film-related items with Dayton roots. (Martin Sheen has given us some fun items, Allison Janney is on-board to provide us with something, and J. Todd Anderson will donate a storyboard from one of the Coen Brothers’ films to auction. And there’s more to come!)
Here’s our benefit announcement that you might start seeing around town:
Though we’ll be sad to see our 35mm projectors go away, we’re excited about some of the changes that will come along with our new equipment. THE NEON will finally be able to offer hearing assisted devices! We’ll also be able to occasionally offer screenings with closed captions for the hearing impaired (and I know some of our customers prefer subtitles when accents are hard to discern). We’ve got lots of options, and we’re looking forward to the new opportunities.
Within the next couple weeks, we will have a live website for purchasing tickets to our benefit…but I wanted you to know that tickets will go on sale at our box office on Wednesday, August 22.
THE INDIE LOVER Ticket is $100 – This ticket gets you your first beer or wine, appetizers from 3 great restaurants, and the screening of AMELIE.
THE EXECUTIVE PRODUCER Ticket is $150 – This ticket comes with unlimited beer and wine, delicious appetizers, the screening of AMELIE and 1 Entry into our drawing for Naming Rights of our large auditorium. We think it will be a fun night!
Thanks for taking the time to read through the lengthy post!
My regular newsletter will arrive later this week.
We’ll see you soon at the movies.
All the best,