Grant’s is recruiting a new Global Brand Ambassador. They are looking for a charismatic, talented and passionate figurehead to continue our brand’s journey from its creation in 1887 to a whisky now enjoyed by millions across 183 countries.
In 1909, Charles Grant Gordon embarked on a journey to take Grant’s Whisky to the world. In 2018, their new Global Brand Ambassador will recreate this journey.
STAGE #1: APPLY NOW!
Grant’s believes it’s the journey that shapes our character, none of us have made it this far on our own. So in the first stage they’d like you to suggest a drink for all the friends you’ve not yet met. The only catch, it must include three ingredients that reveal something about your personality? Why three? Maybe it’s the three sides of their triangular bottle, or the three different woods their whisky is aged in, but threes have long been important to them.
They are looking for someone who can embody their approach and personality in a drink containing three ingredients (including Grant’s whisky). They will be assessing entries against the following three criteria:-
Distinctiveness: Is the drink intriguingly different? Does it align with the core brand values ie celebrating collective achievement?
Creativity: Does the drink have an interesting name? Is the copy engaging? Does the accompanying picture exhibit an ability to capture the attention of others?
Intrigue: Does the drink tease the imagination and make the audience want to learn more about you and how you might excite a wide range of new and existing audiences across the world? Can you demonstrate that you can charm people with whom you have no existing relationship?
Avoid silly spelling mistakes. Make sure your privacy settings mean we can see your entry. And most importantly for Instagram / Facebook entries, include the hashtag #GrantsInterview.
Max entries per person: 3
Deadline: 30 August 2017
From all of the entries in Stage #1, they will select 250 and send a short application form to these people asking for more information. From completed entries, they will then work with theirr three global influencers and internal team to narrow the field to 20 who will be invited to ‘The Mixer’ event in Scotland…