In November 2012, a New York bankruptcy court ordered Hostess to liquidate after months of failed negotiations to exit a years-long bankruptcy process. The liquidation closed all Hostess plants and bakeries and 15,000 employees were laid off immediately. But the “Golden Sponge Cake with Creamy Filling” is back on your local store shelves now in what is being billed as “the Sweetest Comeback in the history of Ever.”
“Hostess has shipped product to every major retail customer across the country, but it seems Wal-Mart got the first shipments and they started appearing on their shelves over the weekend.
The new Twinkies’ have some differences from the original tried and true formula that fans have come to know and love. The snack’s shelf life has extended to 45 days, almost three weeks longer than the 26 days the former Twinkie was supposed to stay fresh. There are even hints that the company is looking into healthier Twinkie options.
To herald the comeback of Twinkies, CupCakes, Ho Hos, Ding Dongs and other products, the Kansas City, Mo., company’s new owners are spending “several million dollars” on a marketing blitz, Seban said.
The campaign is sprawling across social media, Vine videos, billboards, building walls and a website called Prepare Your CakeFace. Street teams are handing out T-shirts and “I Saved the Twinkie” buttons. A food truck is visiting county fairs, music festivals and other locations, though we’ve been unable to confirm if they are coming to the Miami Valley.