One Social Ton

Facebook’s Big Announcement? Graph Search is here.

As I'm sure many of you have heard by now, Facebook made a pretty big announcement yesterday - users will now be able to perform searches throughout the social networking site on people, places and things.  Graph search is going to allow users to do more than just search for "Suzie Smith."  It's going to let user ask questions like "what other friends of mine like the city of Dayton?" Graph search also lets users search for things nearby - which can prove pretty useful when you're in an unfamiliar city.  That feature specifically puts Facebook more in line to start moving towards a "Yelp" … [Read more...]

Social media for natural disasters

In the aftermath of Hurrican Sandy - aka Frankenstorm - I've affirmed a couple different things.  First, east coast superstorms are real and no state or city is ever really "safe" from having a natural disaster come their way.  Second, social media is king when it comes to getting the most information in a state of emergency.   I think when it comes down to it,  nothing beats major news networks like feet on the street reporters.  Like our local WHIO eye witness reports, each one of us has the power when it comes to sharing information that is most relevant to those in our local … [Read more...]

Watch out tweeters, the new Twitter is here.

Looks like Twitter is upping it's ante - in user customization and user interface that is.  With all the changes we've seen over the past year with Facebook, it was only a matter of time before we see some major updates from Twitter. The most obvious change is the new header image.  Similar to Facebook's timeline cover photo, this is a customizable image that sits behind your logo and bio.  What it really does is bring the attention and focus to you, instead of to your tweets - but that's a good thing!  I've heard a lot of complaints from clients in the past because their logo or photo … [Read more...]

Social Cheat Sheets for Social Newbies

If you are new to social media networking, you know how overwhelming it can be.  Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Google+ - the list goes on and on! Fear no more, Mashable has assembled a list of 12 Essential Social Media Cheat Sheets that covers everything from Facebook timeline to Twitter etiquette.   Here are a couple of my favorites. Facebook Sizes and Dimensions - this one is seriously awesome for any web developers out there.  I know there have been many times when I've been asked to create photos for a client and I have to search through multiple … [Read more...]

Apps for Productivity

Smartphones are meant to help make our busy lives, a little less busy.  However, if you've just joined the ranks as a smart phone user, you may be feeling a bit overwhelmed with all the new features newly available to your mobile device.  Or perhaps you're an avid smart phone user but you may be feeling a bit bogged down with all the apps you already have.  Lucky for you, at last Friday's New Media Dayton meetup, the discussion was all about what apps are worth the investment - both time and money. For iOS users (iPhone, iTouch, iPad), the options are endless.  To get an app, you have to go … [Read more...]

Facebook Timeline – it’s coming and here’s what to do about it

March 30 marks the official launch of Facebook Timeline for businesses and pages.  Why does this matter to you? Well, for starters, if you’re a business owner, you’ll need to revisit your page design and make any changes necessary.  And if you’re just a person, this means Facebook is one step closer to launching timeline to your personal profile page. If you haven’t yet launched timeline or want to know a little bit more about what it offers you – check out my blog post from the beta launch. The biggest design change is the cover photo.  This is a photo that you can upload into Facebook … [Read more...]

The power of social media

By now, most of the general pubic has jumped onto the social media train. You have a Facebook account. You follow people on Twitter. You make connections on LinkedIn. You watch videos on YouTube. So on and so forth. How many times while using these social networks have you ever thought you would get something out of it? Probably it that much, am I right? What most people don't realize is that socially connected brands want you to talk to them. They want you to tell the work about your likes and dislikes. Research shows that 85% of marketers believe that consumer insight is a top reason to … [Read more...]

Say what – Scrapbooking is cool, again?

When I was growing up, scrapbooking was what mothers and grandmothers did to preserve the memories in a family.  It was a crafty way to enhance a photo, or relive a moment in their loved ones life.  I remember having scrapbooking parties at my friend's house - decked out with the latest in polka-dot stationary, crazy corner hole punches, and cheesy stickers. Since those days, the scrapbook era has long faded.  That is until a few months ago when a new social networking site popped up and spurred the interest of scrapbookers and vision board makers across the globe.  Pinterest has become … [Read more...]

SoMoLo is here, are you ready?

If you thought 2011 was the year for social, you were (partly) wrong.  2012 has barely begun and already boasts to top last year’s record with social media engagement and take it to the next level.  This year, it’s about what some may know as With tablet sales majorly increasing over the holiday season with the launch of Kindle Fire, more people than ever have access to the internet and applications than ever before.  Marketers and retailers are trying to get our attention at every click of the mouse.  And we’re willing to engage – as long as we come out with the benefits.SoMoLo – social, … [Read more...]

Have Yourself a Very Social Christmas.

Christmas music is in the air, the stores are run amuck with frantic last minute shoppers, and there's an awful lot of melted wanna-be snow falling from the sky.  There's no doubt that we're coming close to the biggest holiday of the year.  What makes this time of year better than the rest is that just about everyone is overcome with the spirit of giving - which is where social, and social good can come into play.   Here are some ideas for integrating social good into your holiday strategy: Use social media to give shout-outs to your favorite people or places.  Word-of-mouth is … [Read more...]