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Web Site Essentials: Your Virtual Brick and Mortar

October 16, 2018 @ 8:00 am - 10:00 am


Whether you’re building your business’ web site from scratch or maintaining a current site, this workshop is designed for the Do-It-Yourself professional. Fill your toolbox at this workshop brought to you by the Advertising Review Council, a joint program of your Better Business Bureau and the American Advertising Federation-Dayton. Industry experts will be on hand to answer your web site questions.

Workshop Information

Date:           Tuesday, October 16, 2018

Time:           8-10 a.m.

Location:     Montgomery County Business Solutions Center, 1435 Cincinnati St., Ste. 300, Dayton

Cost:           $25, includes light breakfast

Materials:     Participants are encouraged to bring a laptop or tablet

Register:      http://bit.ly/WebSiteEssentials


Program Outline

8 a.m.         Check-In and Light Breakfast

8:15            Lay the Foundation, Presented by Emily Sears and Amy Houghtling, Cox Digital Marketing 

  • Make a web site functional; a virtual brick and mortar
  • Identify keys to making basic updates to a web site
  • Cover domain name basics; renting vs owning
  • Protect your business and your brand credibility

9:00            Custom Build Your Dream Home,  Presented by Philip Roestamadji, Lion + Panda 

  • Use content marketing, blogs and other tools to tell the story
  • Resolve the mystery of search engine optimization
  • Integrate video, photographs and other design elements
  • Move your site up the ladder of results

9:45             Best Practices and Open Discussion

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October 16, 2018
8:00 am - 10:00 am
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Montgomery County Business Solutions Center
1435 Cincinnati St.
Dayton, OH 45417 United States
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Better Business Bureau
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